Postal Optimization

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The 2026 USPS Increase Isn’t Your Real Cost

Efficient direct mail room

Postal Optimization

The 2026 USPS Increase Isn’t Your Real Cost

The July USPS increase headlines don’t tell the full story. Learn why the announced increase is misleading, what actually drives your per-piece cost, and how top programs stay near $0.342 per piece, while others pay more.

Postal Optimization

New Postage Reality? 4 Changes You Might Be Missing

The postal rates charts don’t show you the breadth of this year’s changes that impact marketers. Here are 4 quiet cost-drivers of the new reality crucial and steps you can take right now to gain budget control.

Industry News, Postal Optimization

U.S. Postal Service Informed Delivery Use Agreement

The U.S. Postal Service publishes new Informed Delivery Terms and Conditions Use Agreement.

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Industry News

USPS 2026: Facts, Myths, and the Financial Outlook

Here we’ll update what USPS 2026 financial challenges mean for direct mailers, postage costs, mail delivery, and potential Congressional reforms.

Postal Optimization

The 2026 USPS Increase Isn’t Your Real Cost

The July USPS increase headlines don’t tell the full story. Learn why the announced increase is misleading, what actually drives your per-piece cost, and how top programs stay near $0.342 per piece, while others pay more.

Campaign Innovations

Handwritten Fonts and the Pursuit of the Tangible

Analog marketing is returning in force. Discover how handwritten elements create human connection and deliver measurable performance lift.
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