Who We Are

As your collaborative, strategic execution partner, Freedom provides “peace of mind” during every stage of your data-driven direct mail programs. From concept development, delivery, straight to your consumer’s mailbox, Freedom is focused on results.

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Our Accomplished Leaders.

With our dependable vision and tenured leadership team, Freedom provides cutting-edge technology solutions for your direct marketing campaigns.

The foundation of our leadership’s philosophy is built upon total employee involvement and a dedicated commitment to the demands of an evolving physical, digital, and mobile marketplace.

Marty Liebert


Marty’s Professional Expertise — As a co-founder of Freedom, Marty is actively involved in all facets of the organization, including areas of technology adaptation, expansion of capabilities and locations, and early adoption of commitment to postal optimization as part of our direct mail solution. Marty has implemented a company-wide supply chain philosophy focused on end-to-end solutions optimizing product format, imaging solutions, and logistics efficiencies. As a leading direct mail expert in the industry, Marty is committed to partnering with strategic customers on investments in new technology and capabilities that improve response and drive efficiencies within the supply chain.

In my free time I enjoy…

working on special projects for small businesses, training the next family trail horse and time on the water with family.

Eric Blohm


Eric’s Professional Expertise — Eric Blohm is headquartered in Milton WI, and is responsible for all plant operations, sales, client services, IT and technology. With over 30 years of experience in the direct marketing industry and an entrepreneurial spirit, Eric joined Freedom in 2015. His vast industry experience includes managing operational excellence, formulating long-term vision, strategy execution, technology and innovation and driving financial performance.

In my free time I enjoy…

everything outdoors, especially when spending time with my wife and dog Oliver.

Amy Deveau

VP of Sales

Amy’s Professional Expertise – Amy has been in a sales leadership role with Freedom for over 10 years. She has been instrumental in helping Freedom substantially grow and diversify its client base while bringing new technologies and direct marketing solutions to the marketplace. She earned a BA from the University of California, Berkeley, in Political Science.

In my free time I enjoy…

traveling, swimming, skiing, and practicing yoga as often as possible.

Scott Liebert

SVP Sales & Marketing

Scott’s Professional Expertise — Scott has been involved in all aspects of Freedom since 1995, beginning his career in various departments including the pressroom, IT, programming and customer service. After receiving his Bachelor of Business Administration-Marketing degree from Northern Illinois University, he held positions in the sales department developing and strengthening relationships with one of our largest financial customers. As a critical asset during the company’s growth and success over the past 15 years, Scott is currently responsible for the next generation of direct mail technologies at Freedom.

In my free time I enjoy…

rehabbing older homes for the next generation of families, everything outdoors and fishing on the lake with my family.

Beverly Ziencina

VP of Finance

Beverly’s Professional Expertise – Beverly is responsible for leading all financial and accounting functions at Freedom. She has been in the printing industry for over 33 years and utilizes her expertise to help align the departments of Accounting, Estimating, Procurement, and Paper Management within the financial sector of the company.

In my free time I enjoy…

spending time with my grandkids and daughters, as well as poolside entertaining with friends and neighbors.

Mark Smith

SVP of Data & Technology

Mark’s Professional Expertise – Mark Smith is the Senior Vice President of Data & Technology Solutions for Freedom, responsible for the strategic direction, vision, and performance of Freedom’s business systems. As a seasoned professional with more than thirty years of IT, development, operations, and programming experience, Mark is known for driving operational excellence and business solutions, as well as building outstanding teams and performance efficiencies.

In my free time I enjoy…

spending time outdoors hiking, camping, and riding my motorcycle.

Javier Gibert

SVP of Operations

Javier’s Professional Expertise – With over 20 years of direct mail operations experience, Javier joined the Freedom team in 2016. His expertise includes scheduling, printing, bindery/lettershop, and commingling. Javier’s home campus is in Aurora, IL and as Senior Vice President of Operations, he is responsible for all day-to-day operations including plant management, scheduling, quality, safety, warehousing, and commingling. Javier is a dynamic and inspirational leader who leverages his industry experience to ensure that all projects are flowing smoothly through the manufacturing processes at Freedom.

In my free time I enjoy…

traveling with my family, reading, and watching a good movie.

Shari Eager

Director of Customer Service

Shari’s Professional Expertise – Shari has been in an Account Manager/Leadership role within Freedom since 2005. As Customer Service Manager, she is the connection between the client and the company, analyzing production requirements, and recommending solutions that optimize operational efficiencies while meeting client needs and improving internal systems and procedures. She received her Bachelor of Science degree in University Studies with a focus in business management from the University of Texas – Arlington.

In my free time I enjoy…

exercising, crafting, baking, and spending time with my family.

Lonnie Eager

GM of Press Operations

Lonnie’s Professional Expertise – As General Manager of Press Operations, Lonnie brings four decades of industry experience to the Freedom family. He was the General Manager of Freedom’s Grand Prairie, TX division since its acquisition in 2005. At the former Moody Printing and Mail Marketing, Lonnie held notable manufacturing roles since 1984, including Pressman, Supervisor, and Plant Manager, overseeing operations in Ft. Worth, TX and Boulder, CO before being promoted to General Manager of both the printing and mailing operations in 2003.

In my free time I enjoy…

attending church, playing golf, spending time with my two miniature schnauzers, and gardening.

Laura Helfers

Director of Creative & Marketing

Laura’s Professional Expertise – With over three decades of experience designing unique direct mail formats and cohesive marketing programs, Laura possesses a unique combination of technical expertise and creative ingenuity. Her roots as an artist and graphic designer coupled with her penchant for creative writing and coaching bring a positive spirit and inspirational culture to the Freedom team. Laura received her BFA in Graphic Design from the University of Illinois at Urbana/Champaign, and a Certificate in Product Design and Development from the Northwestern University Kellogg School of Management.

In my free time I enjoy…

painting, cooking/baking, art galleries, botanic gardens, and NCAA basketball.

Certifications And Awards We’ve Earned:

Data Security
Corporate Sustainability & Responsibility
Technical, Quality & Education

6 Nationwide Production Facilities Operating Under One Roof.

Our national business model operates “under one roof”, allowing the versatility and flexibility to focus on our clients’ business dynamics.


Let’s Go Back To Where It All Started.

Founded in 1986, Freedom is one of the largest family-owned direct mail providers in the United States.

Our state-of-the art, end-to-end integrated marketing platform drives highly relevant, targeted results. We maximize ROI for our clients across many vertical markets including: financial services, insurance, telecommunications, healthcare, travel & leisure, retail, automotive, and non-profit organizations. In essence, Freedom is Enabling Imagination®; ensuring that the right message is delivered to the right audience at the right time across multiple marketing channels.

Our vision is to be a sole-source leader in turnkey, integrated marketing solutions.

Our Vision

We want to be your one-stop-shop for integrated marketing solutions. We leverage creative assets across multiple channels to deliver the right messages at the right times to the right customers. With Freedom as your strategic partner, you will increase trust, collaboration, and performance between your business and your customers.

Our Mission

We understand there is no one-size-fits-all approach to customer outreach which is why we customize each marketing strategy to fit our clients’ unique needs. Let us maximize your ROI through cutting-edge technology and data-driven execution.

Let us drive Your Results Through Direct Marketing.