#marketingstrategy

Featured

Browse recent Insights by category

Campaign Innovations

How to Use QR Codes in Direct Mail: 5 Lessons from Retailers

Freedom studied how leading retail brands are using QR codes in direct mail to drive conversions. Get best practices, innovative uses, trends, and real examples.

Industry News

USPS 2026: Facts, Myths, and the Financial Outlook

Here we’ll update what USPS 2026 financial challenges mean for direct mailers, postage costs, mail delivery, and potential Congressional reforms.

Postal Optimization

The 2026 USPS Increase Isn’t Your Real Cost

The July USPS increase headlines don’t tell the full story. Learn why the announced increase is misleading, what actually drives your per-piece cost, and how top programs stay near $0.342 per piece, while others pay more.
See All Insights Posts
;