Laura Helfers

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USPS® Cross-State Initiative

Industry News

USPS® Cross-State Initiative

In the late nineteenth and early twentieth centuries, as part of the Rural Free Delivery initiative, the city and state (last line) of a customer address was assigned according to the Post Office™ delivering mail to that address.

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Postal Optimization

The 2026 USPS Increase Isn’t Your Real Cost

The July USPS increase headlines don’t tell the full story. Learn why the announced increase is misleading, what actually drives your per-piece cost, and how top programs stay near $0.342 per piece, while others pay more.

Campaign Innovations

Handwritten Fonts and the Pursuit of the Tangible

Analog marketing is returning in force. Discover how handwritten elements create human connection and deliver measurable performance lift.

Freedom News

Freedom Breaks Ground to Expand Aurora, IL Campus

MILTON, WI – Freedom employees gathered today at the site of their new construction in Aurora, IL to participate in a groundbreaking ceremony with President and COO Eric Blohm, along with members of their executive team.
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